The Social Media & Marketing Team leads EmpowerUP’s digital presence by managing and creating content for the organization, with a focus on Instagram. The team combines creativity, collaboration, and strategy to increase engagement and visibility while showcasing the impact of each EmpowerUP group. Their goal is to strengthen EmpowerUP’s brand identity by developing content that’s both authentic and innovative. This stands apart from traditional post styles used in the past.
“Connecting the EmpowerUP community. One post at a time.“
The team is working to build stronger communication channels with other EmpowerUP groups to feature their projects, milestones, and success stories. By spotlighting diverse achievements and stories, the Social Media & Marketing Team aims to grow EmpowerUP’s online audience and transform the platform into a hub for inspiration, collaboration, and student innovation.