Under-Resourced Children Initiative

This project partners with He Knows Me By Name to build organizational capacity through a coordinated fundraising and digital outreach campaign. Students collaborate closely with the nonprofit to develop ethical, culturally sensitive messaging, create and manage digital content, and launch a goal-driven fundraising effort with clear metrics. The work emphasizes professional project management, cross-cultural communication, and accountability while producing a complete set of outreach assets, analytics, and documentation for long-term use by the organization.